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In order to further improve passengers' travel experience, Baiyun Airport recently remade and optimized the domestic arrival process guidance signs of terminal 2. The contents and colors of the original signs in the terminal were redesigned from the perspective of passengers, giving consideration to beauty, eye-catching and humanization. The upgraded signs are more clear, concise and easier to identify, which greatly improves the visual experience of passengers.
Baiyun Airport Terminal 2, opened on April 26, 2018, is a unique and landmark world-class terminal integrating modern functions, traditional culture, regional characteristics and natural landscape. It has been ranked as SKYTRAX “5-Star Terminal” for three consecutive years. The terminal is spacious, bright, clean and majestic, and the wavy dome design is simple and dynamic, besides it is equipped with simple, clear and eye-catching guidance signs system, which has left a deep impression on passing passengers.
In order to further improve the sign guidance system, Baiyun Airport has set up a specialized research team. By mean of collecting a large number of opinions and suggestions about the guidance signs of terminal 2 from on-site passengers and front-line employees, and benchmarking the signs setting scheme of the large airports at home and abroad, the team standardized the design of domestic arrival process guidance signs of terminal 2 and optimized 128 guidance process signs, with a total area of 210㎡, which will be put into use as of today.
The optimization of domestic arrival process guidance signs of terminal 2 has redesigned the contents and colors of the original signs in the terminal from the perspective of passengers, giving consideration to beauty, eye-catching and humanization. The upgraded signs are more clear, concise and easier to identify, which greatly improves the visual experience of the passengers. The upgraded arrival process of terminal 2 adopts green signs, and the departure process adopts yellow signs, which makes the guidance information more clear, so the passengers can identify the relevant information accurately and quickly and find the shortest route to the destination.
The arrival process signs adopts green color with strong light transmittance, which are distinguished from the yellow signs adopted for departure process. Arrival passengers can quickly find service areas by following the ‘green signs’ such as ‘Arrival Exit’, ‘Baggage Claim’, ‘Parking Lot’, "’Bus’, ‘Subway’, ‘Urban Rail’, Taxi’ and ‘OnlineCar Hailing’.
In this upgrade project, the ‘Arrival’ sign is replaced by the ‘Arrival Exit’ sign, which is more clear and easier to understand and identify, so that arrival passengers can quickly and accurately find the arrival exit.
The upgraded signs highlight important information and more recognizable. Meanwhile, each sign of the font, font size, character spacing, sign language and icon, arrow pointing and so on are designed standardized, which is more standardized and unified.
The eye-catching and unified signs strengthen the guidance function, which provide convenient route guidance for passengers. The guidance signs become a silent guide for passengers, and make passengers worry free at the airport. Passenger Mr. Wang said: ‘It was the first time for me to come to Guangzhou, and I was worried that I couldn't find the location of online car hailing, but I didn't expect to find it soon through the guidance signs. It's very convenient.’
Next, Baiyun Airport will continue to promote the upgrade and optimization of terminal guidance signs in combination with the practical situation, focus on problems, overcome difficulties, continuously enhance the service quality and constantly improve the passenger travel experience.
Translated by Shen zhiqiang
Revision Liu Yi