Corporate Culture

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Corporate Culture

Corporate Culture

        Baiyun, meaning white clouds in Chinese literally, is a beautiful and poetic name symbolizing beauty, kindness and peace. Clouds are a form of water in the sky, which take shape when moisture on the ground evaporates into the heaven. White clouds are masterpieces of the intersection and circulation between heaven and earth. The Book of Changes says: When heaven and earth united in deep harmony, peace and blessing descend upon all living things. When governors communicated with their people, they cherished the same ideals and followed the same path." "Communicate" means "getting in touch and uniting with each other", which represents auspicious omen. "The uniting of heaven and earth brings us Tai." "Tai refers to the peace when everything integrate and interact in great harmony." It contains profound implications of auspiciousness, peace, sensibility, harmony and so on. The famous sentence "Homesteads unveiled in the floating white clouds" from the poem Mountain Trip written by the Tang Dynasty poet Du Mu depicts a vivid picture of white clouds and triggers infinite reverie of people. 

        There is only one airport in the world named Baiyun, which is a unique resource of Baiyun Airport. The good implications of white clouds and the cultural characteristics of Baiyun Airport integrate naturally with each other. Through the comparison and integration of them, the "Baiyun character" of "beauty, smoothness, ambitiousness, purity and smartness" are excavated and refined. 

       Beautiful as clouds, building a gorgeous airport.

        White clouds, varying in shapes, are graceful and picturesque. Both an external window of the country and a name card of the region and the city, Baiyun Airport is dedicated to building a "beautiful airport" and showing "Beautiful China" to the world. With modern and humanized planning and construction, as well as the atmosphere of flowers blooming in all seasons created in this Flower City, Baiyun Airport leave good and unique first impressions on passengers by showing them the beauty of the airport environment. Also, as per the genuine service philosophy, Baiyun Airport provide sincere, careful and considerate service to bring customers completely different and new experience, which shows the beauty of airport service. Besides, the airport comprehensively advance the construction of cultural airport, and infuse Lingnan characteristics to promote traditional culture and show the beauty of airport culture.

       Smooth as clouds, operating with efficiency and convenience.

        White clouds, elegant and stretching, float and drift like water. Committed to providing service of excellent quality, Baiyun Airport have continuously optimized service process, maximized the effectiveness of resources, unremittingly improved operation quality, and strived to achieve seamless convergence, thus ensuring that passengers can enjoy convenient, smooth and good trips.

       Ambitious as clouds, pursuing excellence.

        White clouds, high up in the sky, can get a panoramic view of the world at one glance. Located in Guangzhou, the important starting point of Maritime Silk Road as well as a strategic area for the Belt and Road Initiative and the construction of Great Bay Area of Guangdong, Hong Kong and Macao, Baiyun Airport belongs not only to local people, but also to China and the world. In this new era when big powers rise and Chinese nation revives, Baiyun Airport, with high aspirations and pursuit for excellence, is determined to build a world-class aviation hub. It strives to be the leader of the world-class airport group in Great Bay Area of Guangdong, Hong Kong and Macao, and to help fulfill the dream of becoming a nation strong in civil aviation. 

        Pure as clouds, showing cleanliness and tranquility. 

  White clouds, pure and clean, can reach far in tranquility. The cleanliness of white clouds echoes the neat and tidy environment of Baiyun Airport as well as the strongly-advocated upright and honest atmosphere and integrity, which also includes the persistent pursuit of noble qualities such as sticking to the bottom line and assuming responsibility bravely. Only with a tranquil heart can we see the future clearly and head towards the future firmly. The tranquility of white clouds echoes the behaviors of Baiyun Airport employees, who can get rid of the hustle and bustle, work with patience and never rush for quick results, demonstrating the strategic determination of building a world-class airport, as well as their calmness, perseverance and self-confidence in overcoming all difficulties on the way forward. 

       Smart as clouds, making innovations and differences. 

        White clouds, adapting to changes, is smart and flexible. Baiyun Airport keeps pace with the development of the times, embraces changes actively and acts in line with the situation. With an open and inclusive attitude and wisdom, we advocate the "Great Baiyun" consciousness and strengthen cooperation with all parties, thus achieving all-win harmony both internally and externally. With innovative and enterprising attitude and strength, Baiyun Airport will unremittingly promote mode innovation, strive to build a smart airport, and create unique experience and happiness for passengers. 



Core Philosophy of Baiyun Airport’s Corporate Culture

     Corporate Mission: Sailing from Baiyun, Reaching out to the World

        "White clouds" is the peace brought by the integration of heaven and earth, which contains the profound implications of auspiciousness, sensibility and harmony. In this new era, Baiyun Airport examines its role positioning and historical responsibility from a broader space-time perspective, from the responsibility of linking the world to the position as an engine of promoting the development of national and regional economy and society, as well as the platform value of assisting win-win cooperation and development of all parties, thus putting forward the corporate mission of Baiyun Airport: sailing from Baiyun, reaching out to the world. From "Baiyun" to "the world", Baiyun is the starting point for a journey as well as for a business. "The world" is the destination and also the circumstance where businesses develop and succeed.

        "Sailing from Baiyun", meaning setting off from Baiyun Airport, expresses the beautiful artistic conception of flying with white clouds accompanied. Baiyun Airport is committed to creating safe, comfortable and convenient ways of travel for passengers, offering good traveling experience to vast number of passengers. Additionally, "sailing from Baiyun" highlights the airport's role as the engine of national and regional economic and social development. Baiyun Airport is dedicated to building a starting point for that as well as for the business success of all partners. Setting off from Baiyun Airport, we will enter a new era and start a new journey.

        "Reaching out to the world" refers to that every passenger departing from Baiyun Airport can easily arrive at all parts of the world, and is extended to reach a broader world of dream realization and career success, which means to promote the great rejuvenation of the Chinese nation, realize the dream of becoming a strong power in civil aviation, and achieve all-win harmony for all parties relying on this platform of Baiyun Airport.


      Corporate Vision: Humanistic and Smart Baiyun, Making a World-class Airport

        "White clouds" are beautiful, smooth, ambitious, pure and smart. Employees of Baiyun Airport always remain true to our original aspiration and keep our mission firmly in mind, who are devoted to building a humanistic and smart airport and ultimately ranking among the world first-class airports. "Humanistic and smart", is an important development path to fulfill our dreams. "World-class" is the strategic orientation of pursuing excellence and the goal of striving forward. From "humanistic and smart" to "world-class", it comes to Baiyun Airport finally, with clear paths, clear objectives and clear attribution.

        "Humanistic and smart" contains rich connotations of peace, green, cleanliness, convenience, culture, innovation, harmony, value and integrity. Baiyun Airport commits itself to promoting the construction of safe airport, green airport, clean airport, convenient airport, cultural airport, innovative airport, smart airport, honest airport and harmonious airport. Adhering to humanistic philosophy and highlighting humanistic care, Baiyun Airport continuously satisfy customers’ service demand of higher quality to ensure good traveling experience for passengers, employees’ demand for a better life and work to allow them work happily and grow healthily at Baiyun Airport, and all partners’ value demand for achieving all-win harmony to maximize the values of all partners in collaboration with Baiyun Airport.

        "Humanistic and smart" contains rich connotations of peace, green, cleanliness, convenience, culture, innovation, harmony, value and integrity. Baiyun Airport commits itself to promoting the construction of safe airport, green airport, clean airport, convenient airport, cultural airport, innovative airport, smart airport, honest airport and harmonious airport. Adhering to humanistic philosophy and highlighting humanistic care, Baiyun Airport continuously satisfy customers’ service demand of higher quality to ensure good traveling experience for passengers, employees’ demand for a better life and work to allow them work happily and grow healthily at Baiyun Airport, and all partners’ value demand for achieving all-win harmony to maximize the values of all partners in collaboration with Baiyun Airport.


Corporate Values: Customer First, Safe and Efficient,Pursuing Excellence, Achieving All-win Harmony

       Customers First: Customers consist of not only external customers such as airlines, passengers, cargo owners, but also internal customers, namely employees of the enterprise. Externally speaking, customers are the people an enterprise relies on for a living. We must adhere to the customer-centered and customer-demand-oriented principle, transform from "being convenient for self-management" to "satisfying customer service needs first", therefore providing high-quality services with sincerity and striving to create maximum value for customers. Internally, employees, as the main body of an enterprise, is the fundamental factor determining its survival and development. Only satisfied employees can satisfy customers. We must attach great importance to team building, care for and be kind to employees, train and motivate employees to help them achieve their career growth, mobilize their enthusiasm and creativity, thus pushing forward the fulfillment of the corporate sustainable development goal.

       Safe and Efficient: Safety is the basis for the survival and development of airport industry. It is the cornerstone of all the work of civil aviation and the foundation of the healthy and sustainable development of our business. Without safety, nothing can be accomplished. We must unswervingly stick to "safety first" principle, focus on zero tolerance of potential safety hazards, achieve full coverage of safety management, and promote the construction of "safe airport". On the basis of ensuring safety, we continuously improve management efficiency, optimize service process, increase operation quality, making it more convenient, efficient and smooth for passengers to travel.

       Pursuing Excellence: Pursuing excellence is a spirit of unceasingly enterprising, a condition of seeking increasing perfection, a state of striving to bring one's strengths, abilities and resources into full play. Based on high standards and high quality, Baiyun Airport insists on high-quality development, compares with the advanced, bravely achieve the first class, and unswervingly strides toward the goal of building a world-class aviation hub.

       Achieving All-win Harmony: "Harmony brings wealth". It is the basis of teamwork and the foundation of prosperity. As the airport industry has long service chains, various service links and wide-distributed intersections, involving many subjects to guarantee, it is necessary to emphasize internal and external solidarity, sincere cooperation and efficient coordination to jointly improve the overall operation quality and core competitiveness of Baiyun Airport. The employees of Baiyun Airport, with a high vision and a broad view of the world, make great efforts to enhance solidarity and cooperation with all parties and create a cultural atmosphere of "working together under the white clouds and blue sky to create a world-class airport", pushing forward to form a new development pattern that is inclusive, mutually beneficial and win-win through cooperation.


      Corporate Spirit: Confident and Responsible--CAN

        CAN stands for "Guangzhou Baiyun International Airport" in the universal three-character code compiled by International Air Transport Association (IATA). CAN is mostly used with the positive and affirmative meaning of "able and capable" in English, which can be extended to confidence and responsibility. Using the connotation "confidence and responsibility" of CAN as the corporate spirit of Baiyun Airport is a natural integration of identity and mission, name and spirit.

        Confidence and responsibility indicate ambitious strategy with high aspiration and pursuit of excellence, as well as the calmness with purity and quietness. Because of confidence, we advance optimistically and indomitably; because of responsibility, we face the difficulties and accomplish our mission. The realization of the great dream for national rejuvenation, the Belt and Road Initiative, and the further development of the GHM Great Bay Area and the strategy of strengthening the provincial and national power in civil aviation, all give Baiyun Airport a mission of the new era.

        Confidence and responsibility are the most distinct spirits of the times in contemporary China. They are precious spiritual wealth precipitated during the historical development of Baiyun Airport, and also the internal demand of Baiyun Airport for future innovative development and mission.



Application Philosophy of Baiyun Airport's Corporate Culture

       Party Construction: Core Leads to Develop, Clean and Upright Atmosphere to Unite Powers

      Safety: Full Coverage of Management, Zero Tolerance of Hidden Dangers

      Service: Sincere Service, New Experience

      Operation: Marketization, Professionalization, Internationalization

      Talents: Let the Leader Take the Lead, Help the Doer with the Journey



Code of Conduct for Employees

       Behaving Well: This is the bottom line. Every employee of Baiyun Airport should abide by laws and disciplines, implement rules and regulations, and work following procedures. They should be loyal to enterprises, posts and duties, be honest and tell the truth, and firmly avoid being two-faced with saying one thing in the face and another behind the back".

       Learning Diligently: This is the character. Every employee of Baiyun Airport should be diligent in learning, establish the concept of “live and learn”, and excel at learning new ideas, theories, knowledge and skills, thus constantly improving personal comprehensive ability to meet the demands of corporate reform and development. They should take professionalism as the orientation, carry forward the craftsmanship spirit of the new era, study hard in respective fields of business, concentrate on specialty and strive for perfection.

       Acting Proactively: This is the responsibility. They should practice “mobile” management, strengthen problem orientation and goal orientation, take prompt action, solve problems quickly, improve execution continuously, and accomplish work efficiently with high quality. Every employee of Baiyun Airport should regard work as his responsibility, and always bear a sense of responsibility in heart. They should respect their professions, work with due diligence, and never forget responsibility anywhere they go.

Considering Entirely: This is the culture. They should strengthen the concept and awareness of overall situation, and set store by overall interests. Starting from an overall point of view and understanding the overall situation will make the greater self. Every employee of Baiyun Airport should maintain a good mentality, learn to judge others’ feelings by their own, and treat others kindly with tolerance and understanding. They should trust each other and coordinate actively, thus to promote internal and external harmony and achieve win-win development.